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Another great article. As a marketing guy, I’ve long-held the very callous view that the majority (maybe “vast” majority) of us don’t like the size and shape of our bodies. Never mind the jerk on the street who calls us “fat;” we call ourselves that. And so, I wonder, if every new food trend: low fat, low carb, gluten free, high protein, etc. triggers people to ask, if only subconsciously: “Maybe (fat, carbs, low protein) is why I’m fat.” I’ve done it myself, multiple times. If we could ride the strategy people have become used to, in other words, create a food trend based on better nutrition, we just might have something. After all, if my mitochondria started getting fed better stuff, would I automatically lose some weight? Could MITO be the new KETO?

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